Our mission is generosity
Generous is a for-profit business that donates 100% of its profits to nonprofits. We like to refer to ourselves as a for-purpose business because our purpose is our driving motivation in the work that we do day to day. The nonprofits we donate to are human-focused, efficient with their funds, effective in their mission, and sustainable in their purpose.
When you buy Generous Coffee not only are you making a purposeful purchase, but you are getting some of the best coffee in the world! Our coffee is specialty grade, craft roasted, ethically sourced, clean coffee. Impactful and delicious, what more could you want from your morning brew?
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What an 80+ Coffee Score Actually Means (And Why Generous Stays Above It)
An 80+ score is the line that separates specialty coffee from everything else. Here is what that number measures, what it tastes like in the cup, and why Generous only roasts coffee that clears it.
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Commodity vs. Specialty: What’s Actually Different?
Commodity coffee and specialty coffee may look the same in the bag, but they are not the same in the cup. Specialty coffee scores 80+ on the SCA scale, has fewer defects, and usually comes with real farm-level traceability. Brew your usual supermarket coffee next to Generous and taste the difference in sweetness, acidity, body, and flavor.
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Is There Really Mold in Coffee?
So what’s actually going on?
Short version: mold can show up in coffee if the fruit is mishandled after harvest. That’s real. It’s also not the whole story. In well-processed specialty coffee, the levels people worry about are extremely low. Generous Coffee is mold-free coffee because we start with producers who treat cleanliness as part of quality, not an afterthought.