Why Coffee Prices Are Changing at Generous

Thanks for clicking through to check out the details—you’ll find the new prices listed at the bottom of this post, but we also want to give you a little context on why this is happening.

We want to have an honest moment with you about something that’s affecting the entire coffee industry right now: the rising cost of coffee.

You’ve probably noticed price increases on all kinds of things lately, and coffee is no exception. We’ve been doing everything we can to hold our prices steady, but the global market is facing some real challenges—and it’s starting to impact small roasteries like us in a big way.

Here’s what’s going on:

• Droughts in Key Coffee Regions
  Brazil and Vietnam—two of the world’s top coffee producers—are experiencing severe, prolonged droughts. These extreme weather events have drastically reduced the supply of high-quality beans.
• Record-High Coffee Prices
  In February 2025, wholesale arabica coffee prices hit $4.30/lb, double what they were just a year ago. Arabica futures also hit a 13-year high, and with more uncertainty around Brazil’s next harvest, prices are likely to stay elevated for a while.
• Increased Costs Across the Board
  Beyond the beans, shipping, packaging, and other essentials have all gotten more expensive. These behind-the-scenes costs add up—and they’ve made it more difficult to maintain our current pricing structure.

What This Means for Generous

At Generous, we’ve always done our best to lead with integrity: sourcing ethically, paying fair prices, and roasting with care. But to continue doing things the right way, we’ll be adjusting our prices starting May 1, 2025.

These changes will apply to:

• Retail coffee (online & in-store)
• Wholesale partners
• All active subscriptions (updated pricing will reflect in your next order)

We didn’t make this decision lightly. And if market prices come back down in the future—we’ll adjust ours too.

New prices are listed below.

We’re grateful for your support and for being part of this community. As always, feel free to reach out with any questions or just to say hi.

—The Generous Coffee Team