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Our Story

A movement to multiply good in the world.

hand holding a bag of obsidian generous coffee

For Profit, For Purpose:

We live in a world with access to coffee in every workplace, neighborhood, grocery store shelf, and practically anywhere we go. So why should yet another coffee company exist? That’s a question we can answer. Generous Coffee exists to change the lives of those around us. We believe that if you are going to buy coffee, it might as well be quality, life-changing coffee. We are in the for-profit biz, but more importantly, we are in the FOR PURPOSE biz. We sell products to make a profit, so that we can turn around and give that money straight to nonprofits. Though we roast our beans in Warsaw, Indiana, we’re aiming for worldwide impact. Life is cyclical, so why not make it a generous cycle?

3 kids hugging each other

Purposeful Products:

We are best known for our coffee, but we partner with other socially conscious companies to offer you a variety of products that are also changing the world. Whether you purchase a shirt that supports mothers in Haiti, bracelets and mugs that give water to villages in the Central African Republic, necklaces that support women in the Dominican Republic, or bags that support education in Guatemala, our Generous Coffee with a purpose is fueling positive change. The key to our mission is donating 100% of our earned profits to communities in need. We've been able to give our profits back to multiple organizations that create jobs, feed children, and improve education, but our main beneficiary is Humanity and Hope United, which does sustainable work in Honduras. Ultimately, through your purchase of our products, we want to fight against injustice that people all over the world are faced with.

Community in Honduras taking oath

Community Built On Purpose:

Here at Generous, we love to use the word “we” because we know that we would be nothing without each one of you. It is YOUR generosity that makes any of this happen. Our Generous community has been the key part to all of this. Through our ambassador program, events, volunteer opportunities, and customers, a community of people with a similar belief have all shown the power of the purchaser. It’s more than buying coffee or a shirt; we want to empower you to be Generous in your daily life. Our hope is that by purchasing Generous Coffee or Generous products, you feel hopeful and excited to know your purchase is transforming lives and empowering individuals around the world. When you choose coffee for a purpose, you can impact individual lives for the better. Be a positive agent of change and drink generously.