Ambassadors
ANYONE BELONGS, EVERYONE MATTERS.
Do you want to live a more Generous life?
When we first appeared on the scene back in 2018, we only had three different kinds of coffee, a couple shirts, and a dream. As we continued to share who we were and how we were investing back into nonprofits around the globe, we started gaining traction and interest from lots of different people. Quickly, messages began to pour in from the Generous Coffee community with people asking for ways to volunteer, spread the word, or otherwise get involved in life-changing coffee. Initially, we didn’t know where to place each person, but we still wanted to give everyone a chance to become part of our movement. To fix this, we developed our Brand Ambassador Program, to enable our community to get involved in whatever capacity they could manage.
The Ambassador Program first launched at the end of 2018 with about 20 people from around the USA who believed in what Generous was doing. With this small team, we were able to develop an operational structure and organization that helped achieve the goals we were looking to fulfill. It took some time, but once we felt confident in what we were doing (and continued to receive responses from customers and volunteers looking to join the program), we opened up our Generous Brand Ambassador Program to the public at the start of 2019.
Living a Life of Generosity
Initially, we were overwhelmed by the 200 people who wanted to immediately join the Generous Brand Ambassador Program. The premise of the program was simple and straightforward — connect to one another in community, and encourage others to live a more Generous lifestyle through simple acts of kindness and shared enjoyment of life-changing coffee. To achieve this, we began organizing volunteer opportunities, collaborations, and guided Instagram posts that assisted Generous volunteers in building the community we have today.
Over the years, we have encouraged our ambassadors to celebrate Random Acts of Kindness Day, Earth Day, Coffee Day, and Giving Tuesday. More than that, we truly believe that any regular day is an opportunity to be Generous, and help those in our community. The goal behind our Brand Ambassador Program is to help guide others to keep generosity and kindness at the forefront of their daily lives. Be sure to keep an eye out for more in-depth blog posts where we will highlight each one of these early experiences and the impact that came out of them!
Powered by Life-Changing Coffee
Becoming a Generous Coffee Ambassador is a fulfilling commitment, and the lifestyle of our Brand Ambassador Program is intended to be an easy part of your day-to-day life. New Ambassadors commit to a four month long term. At the end of the term, they have the opportunity to renew and continue their work as an Ambassador, or to change gears and support Generous Coffee in other ways! We understand that life brings different seasons of chaos, time constraints, and general activity, so we wanted to develop a program that is low-commitment, flexible, and ultimately enhances your life.
When a new Ambassador joins our Brand Ambassador Program, they are arranged into a small team of 7-12 people from your general area. Each team is led by a Relational Manager who helps communicate information from Generous Coffee, making sure everyone is well-connected and well-supported by the program. By creating these small teams, our hope is to prop up our Ambassadors with a team of individuals who share the same drive to make the world more Generous, and provide ample help and guidance to anyone that might need it.
Enjoy the Benefits of the Generous Lifestyle
Joining the Generous Brand Ambassador Program can be beneficial to an Ambassador’s own life, too! In addition to Generous opportunities that Ambassadors regularly experience, they will also get discounts on Generous products, a new community of friends and colleagues, and opportunities for competitions with fun prizes! Ambassadors also gain the ability to contribute to new ideas, serve their community, engage in video chats and happy hours with the team, and drink life-changing coffee — with many more opportunities to come!
Don’t just take our word for it, though. Our Ambassadors stay in contact with us every day, and regularly help us improve and grow our program with their feedback, commitment, and expertise. Check out the video below to hear from existing Brand Ambassadors what they love about the program.
We have truly been blown away by the impact, growth, and community we have seen so far through this program. Responses from our Ambassadors and those who our Ambassadors have helped have been glowing, and inform every step of the process. The Generous Coffee Brand Ambassador Program and the successes of our life-changing coffee couldn’t exist without the hard work of our Ambassador team, and it only gets better every day. Though we have certainly enjoyed great success, we hope and dream to continue to cultivate a supportive and thoughtful community of caring people, and connect them with opportunities to be Generous within their neighborhood.